SALLE PRIVÉE House of Design was founded in Amsterdam in 2018 by the design couple Anna Hegeman and Patrick Munsters. The couple's personal aesthetic ideals combined with creativity and pioneering vision resulted in a new approach to design and high-end fragrances.
SALLE PRIVÉE's innovative, timeless collection of modern niche fragrances supports personal and emotional comfort and is sold in more than 20 countries worldwide. The brand can appeal to both men and women who value modern and timeless style and are looking for outstanding products of high quality. The designer couple wants to emphasize and create different moods with the fragrances. The House is committed to its own interpretation of New Luxury; the intersection of time, knowledge and resources – in sourcing the right products.
For Patrick Munsters, fragrance is closely related to emotional comfort and self-confidence. While their approach to design, especially fashion, is deliberately minimalist and almost uniform, they view perfumes quite differently.
Perfume is what conveys your mood, different moods are associated with different perfumes. They believe that a perfume collection is "a collection of the moods of the moment".